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NM3219 Writing for Communication Management   Tags: communication management, nm3219, writing  

Last Updated: Aug 17, 2014 URL: http://libguides.nus.edu.sg/NM3219_0 Print Guide RSS UpdatesEmail Alerts

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Project Brief

For this term project, you are required to choose a company/country/NGO and analyse the issues it faced over a stipulated period of time.

You would need to use Internet tools as well as subscribed databases for your issues tracking assignment.

 

Dimensions for tracking

You may employ the following dimensions to track your company issues:

1. Media list of sources you used

2. Leading messages / Issues

3. Tonality / Favourability (-5 to +5, 0 being neutral)

4. Frequency / Volume

5. Prominence. Position. Size

6. Accuracy (correct / incorrect / misleading / omitted information)

7. Competition (share of voice)

8. Source (which media is the story coming from? Who’s the spokesperson?)

 

This module taught by...

 

Ms Mary Lee

Communications & New Media
cnmleem@nus.edu.sg

 

Resource Librarians

 

Gan Kim Hong

NUS Central Library
clbgkh@nus.edu.sg
+65-6516-2024

 

 Georgiana Glass

NUS Central Library
georgiana@nus.edu.sg
+65-6516-2030

 

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