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NM3219 Writing for Communication Management: Main

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Company Information

  • Background information on the company
  1. Company Website
  2. Library collection
  3. ABI/INFORM Collection

Competitors

  • How to learn more about Competition with E-Resources
  1. Frost & Sullivan
  2. Passport
  3. Business Source Premier

News Articles

  • Local news; state of affairs in Singapore
  1. Factiva

Journal Articles

  • Academic & Scholarly research in crisis communication
  • Case studies of past crisis communication
  1. FindMore
  2. Databases
    • Scopus

Internet Sites

  • Information about organizations
    • Including those written by their customers and others
  1. Google
  2. Social Media
    • Twitter
    • Facebook
    • Blogposts

 

Project Brief

For the term project, you are required to research and analyse the strengths and weaknesses of an organisation, its potential and its competitive position, over a stipulated period of time. Taking the research findings into account, you will develop a communications plan for the organisation to ensure its continued success and sustainability for growth and development. 

You will need to use the Internet as well as library subscribed databases to identify the various elements for the analysis required for a comprehensive communication plan.

This module is taught by...

Ms Tan Ee Lyn

cnmtel@nus.edu.sg

NUS Dept. of Communications and New Media

+65-65165445

Resource Librarian

Raudhah M. Dahri
Contact:
NUS Central Library
Phone: +65 6516 2027
Subjects:Social Sciences

Resource Librarian

Ho Cheng Yong
Contact:
NUS Central Library
Phone: +65 6516 2030