For this term project, you are required to choose a company/country/NGO and analyse the issues it faced over a stipulated period of time.
You would need to use Internet tools as well as subscribed databases for your issues tracking assignment.
Dimensions for tracking
You may employ the following dimensions to track your company issues:
1. Media list of sources you used
2. Leading messages / Issues
3. Tonality / Favourability (-5 to +5, 0 being neutral)
4. Frequency / Volume
5. Prominence. Position. Size
6. Accuracy (correct / incorrect / misleading / omitted information)
7. Competition (share of voice)
8. Source (which media is the story coming from? Who’s the spokesperson?)