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Business Resources: Market Research (Yale-NUS College): Home

Useful Links

Welcome

This research guide introduces resources in Yale-NUS College and National University of Singapore libraries and some external resources that will help you to carry out basic market research.

Other guides that you can refer to are the marketing guide, market and industry reports and marketing theses.

The categories below are only broad indications and resources can cover more than one category. 

This market research guide was prepared by Balbindar Kaur Dhaliwal, yncbkd@nus.edu.sg.

Information Sources

Pricing information helps with deciding on price ranges and as a proxy for price sensitivity.

Consumer data helps to identify demographics, price sensitivity, market size, changes and forecasts. 

Another source of demographics and changes is the national statistical agencies of countries. One example is the Singapore Department of Statistics with reports on household incomes, ageing population, gender and age statistics, among others.

These resources provide macroeconomic data useful for looking at broad national and regional trends. The data can also act as proxy data for market size, to discern seasonal and geographic patterns. These resources provide macroeconomic data useful for looking at broad national and regional trends. The data can also act as proxy data for market size, and to discern seasonal and geographic patterns.

Here is a comprehensive guide to economic data. 

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