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Books recommended by lecturer
Consumer Behavior by
Call Number: HF5415.32 Hoy 2018 (CLB RBR)
Publication Date: 2017
This is an excellent book authored by three highly regarded consumer behavior researchers that provides an encyclopedic reference to consumer behavior concepts, some of which we will discuss in class.
Influence : the psychology of persuasion by
Call Number: BF774 Cia 2007(CLB RBR)
Publication Date: 2007
This is a classic on the science of persuasion and is named by the Journal of Marketing Research to be among the most important books written for marketers.
Good Habits, Bad Habits by
Call Number: BF335 Woo 2019 (CLB RBR)
Publication Date: 2019
A recent book by a prominent psychologist which discusses the ins and outs of habits – a key driver of consumer behavior.
Thinking, Fast and Slow by
Call Number: BF441 Kah 2011 (CLB RBR)
Publication Date: 2013-04-02
Kahneman exposes the extraordinary capabilities and also the faults and biases of fast thinking, and the pervasive influence of intuitive impressions on peoples' thoughts and choices.