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Why use non-traditional methods?
The use of social media and internet platforms for example for academia allows faculty and researchers to understand how citizens, government and non-government agencies and fellow researchers use their datasets, software, presentations and policy papers, and conversely, to engage with their users quickly and from various geographies before, during and after research. The metrics - or altmetrics as they are commonly known - of social media platforms such as likes, retweeted posts and posts increases the reach of your research and measure your research impact. However, citation-based metrics are still important for promotion and tenure activities, and altmetrics needs to be applied within the requirements of your department, discipline and institution.
Academic search engine optimization
PLoS article-level metrics
About research data
How to Track the Impact of Research Data with Metrics
"This guide will help you to track and measure the impact of research data, whether your own or that of your department/institution. It provides an overview of the key impact measurement concepts and the services and tools available for measuring impact. After discussing some of the current issues and challenges, it provides some tips on increasing the impact of your own data." From webpage.
in your Google Scholar profile
and in ScienceDirect
"Choose which publications you showcase on your profile. Get detailed stats on how people are using your Scopus-indexed publications." From webpage.