BMS5702A Asian Management and Leadership: Learning from Zheng He: East vs West Management

Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.

Where East Eats West renders the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes.

Understand the dynamics of East-West relationships in business to make better decisions

This volume focuses on China in an intercultural business context.