Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Banner Image

MKT3402B/MKT3702B Consumer Behaviour: Home

A guide to useful resources for MKT3402B/MKT3702B Consumer Behaviour

Main menu

  • Recommended Course Readings
  • Databases
  • Consumer Insights Individual Assignment IV
  • Write and Cite
     

Introduction

This subject guide covers resources available mainly at NUS Libraries. This is a selected list of materials for students who are taking MKT3402B/MKT3702B: Consumer Behaviour as they embark on the exciting journey of discovering consumer insights.

Related guides

Resource Librarian

Su Yian Kho's picture
Su Yian Kho
Contact:

Hon Sui Sen Memorial Library Reference Office

Tel: 6516 1280

Website