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MKT3402B/MKT3702B Consumer Behaviour: Home

A guide to useful resources for MKT3402B/MKT3702B Consumer Behaviour

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  • Recommended Course Readings
  • Databases
  • Consumer Insights Individual Assignment IV
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This subject guide covers resources available mainly at NUS Libraries. This is a selected list of materials for students who are taking MKT3402B/MKT3702B: Consumer Behaviour as they embark on the exciting journey of discovering consumer insights.

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Su Yian Kho
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