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MKT3402B/MKT3702B Consumer Behaviour: Write and Cite

A guide to useful resources for MKT3402B/MKT3702B Consumer Behaviour

Books for business writing

Some Citation Styles

Below are guides for two citation styles: APA and Harvard.

If you wish to know more about other citation styles, please take a look at our guide on Citation Styles.

APA and Harvard


The American Psychological Association (APA) style guides and manuals below provide instructions and examples of how to create footnotes and bibliographies in research papers.


The Harvard style guides/manuals below provide instructions and examples of how to create footnotes and bibliographies in research papers. Some include advice on grammar and punctuation, research methods, and guidelines on formatting the final paper.

Bibliographic management software

EndNote is a bibliographic management software that:

  • stores and organizes citations found from many sources
  • inserts these citations into a Word document
  • automatically formats your references according to a predefined citation style.

Go to EndNote guide for installation instructions and training sessions

What is Mendeley?

Mendeley is a citation management tool that, like many others, lets you collect & organize citations, & then easily insert them into documents & format bibliographies. Drag & drop PDFs into your Mendeley library & it will grab the metadata to create a record. Painlessly. 

You can highlight and annotate your PDFs and share them with others.  Your collaborators can then also annotate the same document, with each author displaying as a different color.

Use more than one computer?  Not a problem.  Download Mendeley Desktop to as many computers as you want, then sync them with one click as long as you have an Internet connection. 

Mendeley is social:  create a profile, follow other researchers, create a network of people doing similar research.  Discover the articles and journals that are trending in your field right now.

Create collections of papers.  Make them public & share them with an RSS feed (great for class reading lists!).