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MKT3402B/MKT3702B Consumer Behaviour: Write and Cite

A guide to useful resources for MKT3402B/MKT3702B Consumer Behaviour

Books for business writing

Some Citation Styles

Below are guides for two citation styles: APA and Harvard.

If you wish to know more about other citation styles, please take a look at our guide on Citation Styles.

APA and Harvard

APA

The American Psychological Association (APA) style guides and manuals below provide instructions and examples of how to create footnotes and bibliographies in research papers.

Harvard

The Harvard style guides/manuals below provide instructions and examples of how to create footnotes and bibliographies in research papers. Some include advice on grammar and punctuation, research methods, and guidelines on formatting the final paper.

Bibliographic management software

EndNote is a bibliographic management software that:

  • stores and organizes citations found from many sources
  • inserts these citations into a Word document
  • automatically formats your references according to a predefined citation style.

Go to EndNote guide for installation instructions and training sessions