LibGuides: MKT3402B/MKT3702B Consumer Behaviour: Write and Cite

Books for business writing

Writing Winning Business Proposals by Shervin Freed; Richard C. Freed; Joe Romano
Call Number: HF5718.5 Fre 2011 (HSSML Books)
ISBN: 9780071742320
Publication Date: 2011
Writing guidelines for business students by Lisa Emerson
Call Number: HF5719 Eme 2009 (HSSML Books)
ISBN: 9780170182393
Publication Date: 2009
Contemporary business report writing by Shirley Kuiper
Call Number: HF5719 Kui 2009(HSSML Books)
ISBN: 9780324587425
Publication Date: 2009
Starting with writing fundamentals, you'll work through the processes of planning and conducting research, then drafting, revising, editing, and producing a simple report.
Strategies for Business and Technical Writing by Kevin J. Harty
Call Number: HF5721 Har 2011 (CL Books)
ISBN: 9780205741915
Publication Date: 2011
This book will appeal to both practical-minded students and professionals already working in business, technology, and industry.

Some Citation Styles

Below are guides for two citation styles: APA and Harvard.

If you wish to know more about other citation styles, please take a look at our guide on Citation Styles.

APA and Harvard

APA

The American Psychological Association (APA) style guides and manuals below provide instructions and examples of how to create footnotes and bibliographies in research papers.

Publication Manual of the American Psychological Association by American Psychological Association Staff
Call Number: BF76.7 Pub 2010 (HSSML Books)
ISBN: 9781433805615
Publication Date: 2009
Concise Rules of APA Style by American Psychological Association Staff
Call Number: BF76.7 Con 2010(HSSML Books)
ISBN: 9781433805608
Publication Date: 2009

Harvard

The Harvard style guides/manuals below provide instructions and examples of how to create footnotes and bibliographies in research papers. Some include advice on grammar and punctuation, research methods, and guidelines on formatting the final paper.

Bibliographic management software

EndNote is a bibliographic management software that:

stores and organizes citations found from many sources
inserts these citations into a Word document
automatically formats your references according to a predefined citation style.

Go to EndNote guide for installation instructions and training sessions