Skip to Main Content
Banner Image

MKT3402B/MKT3702B Consumer Behaviour: Consumer Insights Individual Assignment IV

A guide to useful resources for MKT3402B/MKT3702B Consumer Behaviour

Articles from popular press

You can find articles from Bloomberg Businessweek, Fortune, Forbes in Business Source Ultimate.


  • The above links will direct you to publications in Business Source Ultimate. if you wish to read any article that is relevant to consumer behaviour topics, feel use the Search Within this Publication link provided in the webpages.
  • Businessweek changed its name to Bloomberg Businessweek from 2010.

Factiva has articles from Wall Street Journal, Business Times, Financial Times and The Economist. Please use Factiva to search these articles.