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MKT3402B/MKT3702B Consumer Behaviour: Consumer Insights Individual Assignment IV

A guide to useful resources for MKT3402B/MKT3702B Consumer Behaviour

Articles from popular press

You can find articles from Bloomberg Businessweek, Fortune, Forbes in Business Source Premier.


  • The above links will direct you to different saved searches in Business Source Premier. if you wish to read any article that is relevant to consumer behaviour topics, feel free to edit the search by changing search keywords.
  • Businessweek changed its name to Bloomberg Businessweek from 2010.

Factiva has articles from Wall Street Journal, Business Times, Financial Times and The Economist. Please use Factiva to search these articles.