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Innovation & Entrepreneurship: Marketing

This guide covers recommended resources available at the NUS Libraries on all matters pertaining to enterprise, entrepreneurship, innovation and start-ups.


"Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit." (Philip Kotler). Market research is essential to understanding your customers and how to position and price your product or service.

Advertising, Branding & Marketing

Books & E-Books

Selected books are listed below:

For more books and e-books, use the search box in NUS Libraries Portal or search in our library catalogue (LINC).