"Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit." (Philip Kotler). Market research is essential to understanding your customers and how to position and price your product or service.
Books & E-Books
Selected books are listed below:
Brand Positioning: Connecting Marketing Strategy and Communications by 
Ready, Launch, Brand : The Lean Marketing Guide for Startups by 
Stand Out!: Building Brilliant Brands for the World We Live In by For more books and e-books, use the search box in NUS Libraries Portal or search in our library catalogue (LINC).
